Less Is More
Luke Ertzberger Luke Ertzberger

Less Is More

In web design, the phrase “less is more” is more than just a mantra—it’s a guiding principle that helps create clear, functional, and visually appealing websites. A minimalist approach ensures that users can easily navigate your site and take the desired actions without being overwhelmed by clutter or distractions. Let’s explore how clarity, simplicity, whitespace, and thoughtful calls-to-action (CTAs) can enhance your website’s effectiveness.

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Why Do Web Designers All Use Macs?
Luke Ertzberger Luke Ertzberger

Why Do Web Designers All Use Macs?

If you’ve spent any time in the design world, you’ve probably noticed a common theme: many web designers prefer Macs. But why is that? While it might seem like a stylistic choice, there are solid reasons behind the prevalence of Macs in creative fields, especially web design.

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Essential Gear Every Web Designer Needs
Luke Ertzberger Luke Ertzberger

Essential Gear Every Web Designer Needs

As a web designer, having the right tools can make all the difference in productivity, comfort, and creativity. At Luke Ertzberger Web Design, I know firsthand how investing in the right equipment can elevate your design process and deliver better results for your clients. Whether you’re looking to streamline your workflow or simply enhance your home office setup, I’ve curated a list of products that will help you achieve your goals.

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Why Squarespace is the Right Choice
Luke Ertzberger Luke Ertzberger

Why Squarespace is the Right Choice

Choosing the right content management system (CMS) for your website can feel like a daunting task. With so many options out there—WordPress, Wix, Shopify, and more—how do you know which platform will be the best fit for your business? Rather than dive into a long list of comparisons, let’s focus on why Squarespace stands out as one of the best all-in-one platforms for small businesses, nonprofits, and entrepreneurs.

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The Cost of a Cheap Website
Luke Ertzberger Luke Ertzberger

The Cost of a Cheap Website

In the quest to create or update a website, it’s tempting to choose the cheapest option available. After all, there are plenty of platforms offering quick, inexpensive solutions that promise professional-looking sites in just a few clicks. But while these options may seem cost-effective upfront, they often come with hidden expenses—both in terms of money and missed opportunities. Whether you’re a nonprofit seeking more visibility or a small business aiming to grow, investing in a custom, high-quality website design offers far better returns over time than a low-cost, cookie-cutter solution ever could.

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How to Future-Proof Your Website
Luke Ertzberger Luke Ertzberger

How to Future-Proof Your Website

In today’s fast-paced digital landscape, having a well-designed website is crucial, but even more important is ensuring that your site remains relevant and effective as your business grows and evolves. This is where future-proofing comes into play. A future-proof website is designed with the flexibility to adapt to new technologies, trends, and user needs, ensuring longevity and ongoing success. So, how can you build a website that stands the test of time? Here are five key features your business needs to future-proof your site.

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The Importance of Collaborative Website Design
Luke Ertzberger Luke Ertzberger

The Importance of Collaborative Website Design

In today’s digital world, having a professional and engaging website is crucial for any business. However, designing a website is not just about aesthetics or functionality; it’s about building an online presence that reflects your brand and engages your audience. To achieve this, finding a website design company that values collaboration throughout the process is key.

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The Importance Of Mobile-First Design
Luke Ertzberger Luke Ertzberger

The Importance Of Mobile-First Design

In today’s digital landscape, having a website that functions seamlessly across all devices isn’t just a luxury—it’s a necessity. Yet, many companies still treat mobile design as an afterthought, focusing primarily on the desktop experience and adjusting for mobile later. This approach is increasingly outdated and ineffective, especially considering the growing number of users accessing the internet via mobile devices.

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Call To Action (CTA) Guide
Luke Ertzberger Luke Ertzberger

Call To Action (CTA) Guide

A website is more than just a digital business card; it’s a powerful tool that guides visitors toward taking a specific action. Whether you’re aiming to boost sales, generate leads, or build your email list, the call to action (CTA) is the linchpin that holds your website’s goals together. But what makes a CTA effective, and how can you craft one that aligns with your objectives? Let’s dive into the importance of having a unifying CTA and how to choose the right one for your website.

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